This week on Connect This! Christopher and Travis Carter (CEO, USI Fiber) are joined by Kim McKinley (Deputy Director and Chief Marketing Officer, UTOPIA Fiber) and Kyle Hollifield (VP of Business Development, Magellan Advisors), both veterans with years of experience.
Marketing means more that a logo with a snappy slogan, and it can be hard to quantify the value in taking precious dollars and applying them to tasks other than fiber in the ground and the supporting electronics.
The group emphasizes how important it is to get right from the start, and the impact it can have on take rates, positive word-of-mouth, and a sense of goodwill. They discuss why marketing should be both a budget priority and a central part of any business plan, and what it means for everyone from installation subcontractors to CEO to play a role. Travis, Kyle, and Kim share some of their favorite marketing success stories.
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